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CLIENT STORY / E-COMMERCE WEBSITE

Visit live store

From scattered orders to a store customers can explore.

Earthy East Organics needed an online home for its products. We built a storefront that gives shoppers a clear way to browse the range and move towards checkout, without starting every order in a call or DM.

CLIENTEarthy East Organics
FOUNDERKrishika Chaudhary
WORKStore design & development
earthyeast.in
Earthy East Organics storefront showing the hero and product categories

The live Earthy East storefront: a product-first introduction and clear ways to browse.

THE SHIFT

BEFOREOrders began in calls and DMs.

Every product question needed a manual reply before a customer could decide what to buy.

WE BUILTA dedicated online store.

One place to discover the range, explore categories, and move from interest to checkout.

TODAYAbout 5–6 orders a day.

Approximate current order volume shared by the founder; it is not a measured lift from the website.

THE CHALLENGE

Good products needed a place of their own.

Before the website, Earthy East had no central online store. Interested buyers had to ask questions and place orders through calls or direct messages. That made discovery slower for shoppers and created repeat work for a small team.

The brief was to give the brand a credible place to show its products and make the buying path clear from the first visit.

OUR APPROACH

Let the products lead the journey.

We gave the store a clear starting point, direct navigation, and visible product categories so shoppers can orient themselves quickly. Product imagery and a straightforward route to checkout make the site useful beyond the first impression.

  • Branded storefront and responsive browsing experience
  • Clear category navigation for the organic range
  • Product discovery and an online purchase path
Close-up of the Earthy East store's category cards for spices, wellness products, and honey

THE OUTCOME

A brand customers can visit before they message.

The store gives Earthy East a permanent online presence and a clearer way to handle product discovery and orders. Krishika reports spending less time managing orders manually and seeing stronger sales since launch. The approximate current volume is 5–6 orders a day; no before-and-after conversion figure was provided.

Explore the live website
“He took the time to understand my requirements, proactively suggested ideas, and was always willing to go the extra mile, even when it meant additional work for him.”

Krishika ChaudharyFounder, Earthy East Organics

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